

Founded by Rob Morton, an advisor with over 30 years experience leading large global operations and services businesses. Formerly Partner in a large consultancy firm, Rob also worked on the Executive Boards of Network Rail and British Gas Services. He was Chairman of British Gas Insurance, is an FCA accredited Director and sits on the Advisory Board of Cranfield University.
The potency of first hand experience
Double 9s
Frequently, operational activities fail to achieve their maximum potential due to the setting of targets which just aren’t ambitious enough. We have seen many examples of setting the bar too low, how that restricts the potential of operational and commercial outcomes
Professional shortfall
Leadership in operations is a skilled profession, playing a pivotal role in bottom-line delivery. The value of professional excellence in this area is frequently underestimated. knowing you have the correct capabilities and how to nurture those skills is the foundation for success
Do it to yourself
… before it’s done to you. Operations teams are seldom self-critical enough, it is uncommon for them to push their creative boundaries to the fullest. Perhaps they are understandably distracted by hectic day-to-day operations. Deploying techniques of self-challenge is key to staying one step ahead of the next emergency and facilitating differentiation
Real world coaching
Many organisations claim to professionally develop their senior teams. Few actually do. Overtly investing in leaders allows them the space to nurture their potential, develop a long-term bond with a coach and reflects the belief their employer has in them
Operational governance
Most operational failures can be traced back to predictable circumstances. Rarely is operational governance robust enough. Powerful learning is often available and easily tested. Recent high profile failures have a traceable and preventable cause
Supply partnerships
Organisations rarely understand their exposure to upstream supply risks, further exacerbated by undervaluing genuine opportunities for commercially creative supply partnerships. Applying buy-side learning with sell-side opportunities can have astonishing benefit
Deliberately boutique
We are a small firm, that’s our preference. We operate discreetly, advising a select group of clients. We are not in the business of supplying large teams of consultants, we specialise in providing the guiding mind and specific expertise of individuals who have extensive real world experience. We provide advice we stand behind—advice that has been successfully implemented by us for many years







If you would like further details on these case studies or to discuss how we might help, feel free to make contact
“Releasing the full potential of operations activities is an opportunity often undervalued by organisations. But when achieved, can create astonishing market differentiation. I have seen that happen many times”
Rob Morton
Founder, Sitwell Advisory