About us:

We are a pragmatic, down to earth business advisory firm, blending real-world experience with the courage to pursue innovation. Our approach is grounded in practical, actionable insights, ensuring we deliver meaningful value to every client we serve

Operating with discretion and integrity, we partner with our clients to unlock the potential hidden within their operational activities. Correct deployment of data is fundamental to driving effective decision-making. Our work often begins with establishing robust, accurate data-driven foundations

We invite you to discover how our unique blend of pragmatism and creativity can help unlock new opportunities for your business

Business Growth

Applying the buyer’s viewpoint to enable growth through tailored strategies and bid submissions that reflect the realities of your market and ambition – for both public and private sector selling

Supply Chain

Streamlining operations activity and improving end-to-end visibility for maximum efficiency and commercial reward

Procurement

Developing commercially creative market relationships to secure value, resilience, and competitive advantage

Logistics & Fleet

Enhancing operational performance and EV upscaling to enable sustainable, cost-effective transport solutions

Executive Coaching

We work closely with client Boards and senior individuals, providing confidential guidance and support tailored to the unique challenges faced at the highest levels of leadership. Our coaching is designed to unlock potential, foster resilience, and enable transformative growth

Founded by Rob Morton, an advisor with over 30 years experience leading large global operations and services businesses. Formerly Partner in a large consultancy firm, Rob also worked on the Executive Boards of Network Rail and British Gas Services. He was Chairman of British Gas Insurance, is an FCA accredited Director and sits on the Advisory Board of Cranfield University.

The potency of first hand experience

Double 9s

Frequently, operational activities fail to achieve their maximum potential due to the setting of targets which just aren’t ambitious enough. We have seen many examples of setting the bar too low, how that restricts the potential of operational and commercial outcomes

Professional shortfall

Leadership in operations is a skilled profession, playing a pivotal role in bottom-line delivery. The value of professional excellence in this area is frequently underestimated. knowing you have the correct capabilities and how to nurture those skills is the foundation for success

Do it to yourself

… before it’s done to you. Operations teams are seldom self-critical enough, it is uncommon for them to push their creative boundaries to the fullest. Perhaps they are understandably distracted by hectic day-to-day operations. Deploying techniques of self-challenge is key to staying one step ahead of the next emergency and facilitating differentiation

Real world coaching

Many organisations claim to professionally develop their senior teams. Few actually do. Overtly investing in leaders allows them the space to nurture their potential, develop a long-term bond with a coach and reflects the belief their employer has in them

Operational governance

Most operational failures can be traced back to predictable circumstances. Rarely is operational governance robust enough. Powerful learning is often available and easily tested. Recent high profile failures have a traceable and preventable cause

Supply partnerships

Organisations rarely understand their exposure to upstream supply risks, further exacerbated by undervaluing genuine opportunities for commercially creative supply partnerships. Applying buy-side learning with sell-side opportunities can have astonishing benefit

Deliberately boutique

We are a small firm, that’s our preference. We operate discreetly, advising a select group of clients. We are not in the business of supplying large teams of consultants, we specialise in providing the guiding mind and specific expertise of individuals who have extensive real world experience. We provide advice we stand behind—advice that has been successfully implemented by us for many years

Unlock YOUR Possibilities

Welcome to our World

Equipped with an extensive library of case histories, we are well prepared to provide the finest solutions by leveraging this expertise. There is no substitute for our real-world experience. That background allows us to confidently stand behind the advice we provide

Example Case Studies

Defence – digital modernisation

Transforming traditional analogue data use into a global digital navigation solution, including a massive change management programme

Commercial fleet electrification

Having run 3 of the 10 largest commercial fleets in the UK, including large scale electrification, we have a wealth of case history to draw on for fleets of all sizes

Operations turnaround

Numerous instances of revitalising faltering operational businesses, eliminating reasons for failure, and expanding ambition to deliver their true capability – national infrastructure, retail, manufacturing, B2B – global

Logistics strategy formulation

Developing logistics strategy is a delicate art. Getting it wrong can have devastating commercial consequences. We draw on past successful strategy formulation in pan-European services, retail, national infrastructure, e-commerce and defence

Releasing the potential of smart logistics

Having been engaged to fix a failing new automated logistics site, the entire operation was swiftly redesigned, down to the smallest detail. The mechanics of the site were reconfigured to deliver a business differentiating solution, successfully delivering high volume product Nationwide within 11 hours 24/7

Establishing a National infrastructure supply chain

‘You have 6 months to create a high volume supply chain, continually supplying thousands of installation engineers Nationwide to support a high profile National infrastructure roll out’. That was the brief. Completed successfully.

“Releasing the full potential of operations activities is an opportunity often undervalued by organisations. But when achieved, can create astonishing market differentiation. I have seen that happen many times”

Rob Morton

Founder, Sitwell Advisory