Founded by Rob Morton, an advisor with extensive experience in the real world leading major operations businesses, the firm offers counsel to private and publicly funded entities. We work closely with a select group of clients, specialising in the review and improvement of operations activities, national infrastructure, commercial fleets and EV upscaling, as well as supply chain, procurement, logistics, and transport
We also have a thriving executive coaching practice utilised by a broad range of senior executives in multiple sectors. Our coaching programme is tailored to the specific need of each individual. We specialise in releasing the full potential that lies within, empowering individuals to maximise their professional capability and career achievement. Feedback from those coached is extremely positive
Having spent 35 years creating organisational differentiation through operational excellence, Rob founded Sitwell Advisory to help clients release the potential of their operations and enabling activities. Rob is a seasoned Managing Director with experience on the Executive Boards of Network Rail and British Gas Services. Formerly Chairman of British Gas Insurance and Partner with a major consulting firm, he is an FCA accredited Director and sits on the Advisory Board of Cranfield University.
The potency of first hand experience
Double 9s
Frequently, operational activities fail to achieve their maximum potential due to the setting of targets which just aren’t ambitious enough
Professional shortfall
Leadership in operations is a skilled profession, playing a critical role in bottom-line delivery. The value of professional excellence in this area is frequently underestimated. knowing you have the correct capabilities and how to nurture those skills is the foundation for improvement
Do it to yourself
… before it’s done to you. Operations teams are seldom self-critical enough, it is uncommon for them to push their creative boundaries to the fullest. Perhaps they are understandably distracted by hectic day-to-day operations. Deploying techniques of self-challenge is key to staying one step ahead of the next emergency and facilitating the differentiation possible
Real world coaching
Few organisations value the importance of developing their operational teams sufficiently. Would you accept mediocrity in other disciplines?
Operational governance
Most operational failures can be traced back to preventable, predictable circumstances. Rarely is operational governance robust enough. Powerful learning is often available and easily tested
Supply partnerships
Organisations rarely understand their exposure to upstream supply risks, further exacerbated by undervaluing genuine opportunities for commercially creative skin in the game supply partnerships
Deliberately boutique
We are a small firm, and that’s our preference. We operate discreetly, advising and constructively challenging clients. The hint is in our name. Our business isn’t about supplying teams of consultants; it’s about offering the profound, specific expertise of individuals who have extensive real world experience. We provide advice we stand behind—advice that has been successfully implemented by us for many years
If you would like further details on these case studies or to discuss how we might help, feel free to make contact
“Releasing the full potential of operations activities is an opportunity often undervalued by organisations. But when achieved, can create astonishing market differentiation. I have seen that happen many times”
Rob Morton
Founder, Sitwell Advisory